Michael Braungart is a German chemist who advocates that humans can make a positive instead of a negative environmental impact by redesigning industrial production and therefore that dissipation is not waste. A former Greenpeace activist who once lived in a tree as protest, he is now considered to be a visionary environmental thinker.
Dr. Braungart currently holds the Cradle-to-Cradle chair at the Erasmus University Rotterdam, the Netherlands.
