Innovation has never been more celebrated We live in a time where innovators are regarded as the thought-leaders of our generation. This has never been truer. Over the past few months, since the world began grappling with the impact of coronavirus, it is innovators the world over who have come to the front line. From 3D printing of PPE (personal protective equipment) and a COVID-19 symptoms app tracker to tech to help support the millions of us working from home and the most creative ad campaigns we've seen giant brands run in decades, innovation is flourishing, and with that, so is creativity. As noted by the United Nations, "The creative economy –which includes audiovisual products, design, new media, performing arts, publishing and visual arts– is a highly transformative sector of the world economy in terms of income generation, job creation and export earnings." |