Crushed to make our clothes

Big fashion brands source from hundreds of factories in Bangladesh.Two brands, including Calvin Klein, have signed a very strong building and fire safety pact. Others, led by Wal-Mart, have been trying to wriggle out of signing by creating a weak alternative that was pure PR. But the latest disaster has triggered crisis meetings andmassive pressure to sign the strong version that can save lives.

Negotiations end in days. H&M and GAP are most likely to flip first to support a strong agreement, and the best way to press them is to go after their CEOs. If one million of us appeal directly to them in a petition, Facebook pages, tweets, and ads, their friends and families will all hear about it. They'll know that their own and their companies' reputations are on the line. People are being forced to make *our* clothing in outrageously dangerous buildings -- sign on to make them safe, and share this page widely.